Locally Bru’d is an exciting shop that embraces South African culture.
Eugene Jacobs, who owns and runs Bru Inn near Pilgrim’s Rest and who founded Maybru Clothing, is the face of this craft shop.
It is stocked with a range of locally made clothing, shoes, jewellery and South African-made specialty sweets, as well as African crafts and curios. Everything is handmade and no goods are imported from outside of our continent.
COVID-19 saw Eugene and Locally Bru’d partner Bryan Martin, a Capetonian and African craft wholesaler, switch their focus to domestic tourists for now. However, when the world normalises, they will ensure they also appeal to the many international tourists who ordinarily visit Graskop Gorge Lift Co each week.
Of course, given the times we live in, personal protective equipment – such as face masks – is also stocked.
Although Eugene is no longer affiliated with Cape Town-based Maybru Clothing, he remains passionate about all things locally brewed, from the people, to the language, clothing and culture. Being able to support local crafters through his business is a big plus for this bru.
Bryan has been importing African crafts since 1995. “I work with groups of people in Swaziland, Zimbabwe, Malawi, Zambia and South Africa to secure interesting, beautifully made crafts and a selection of these is available at Locally Bru’d.
“My focus is on keeping Africans employed and helping them use their carving and beading skills to generate a regular income,” he says.
Pop in and see the wonderful stock on offer. Locally Bru’d is located just inside the main Graskop Gorge Lift Co entrance.